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Start Savvy
The start-up kit for businesses beginning from nothing
Most start-up advice tells you to follow your passion and register an ABN. This one tells you what your price actually needs to be before you can pay yourself, why one eleventh of every payment isn't yours, and what a competitor's three star reviews reveal about what customers really want.
Start Savvy walks you from idea to open, in ten steps across four movements. You'll define the problem you solve in one sentence, talk to ten real customers, work out your price floor and your runway, test a name properly, get the paperwork right, and build a brand that holds up on day one. It closes with a goal setting system built on the kaizen method, so a year's ambition breaks down into something you can actually do on a Tuesday.
Written for sole traders, side hustles and first time founders in Australia. No jargon, no fluff, no ten step funnel.
What's inside
41 pages, print ready A4, designed to be worked in
Ten steps, each with the thinking, what's worth knowing, the traps to avoid, and a worksheet
A price floor calculator that accounts for super, leave and the hours you can't bill
The GST bucket method and a runway calculation
Seven quick tests for a business name
A quiet touchpoints audit, for the small things clients notice
The kaizen goal ladder and the Friday fifteen review ritual
A decision log and a wins log
The one page Start Savvy snapshot
A first ninety days checklist
Instant digital download. Yours to keep, licensed for your own business.
General information only, not legal, tax or financial advice.
Start Savvy
The start-up kit for businesses beginning from nothing
Most start-up advice tells you to follow your passion and register an ABN. This one tells you what your price actually needs to be before you can pay yourself, why one eleventh of every payment isn't yours, and what a competitor's three star reviews reveal about what customers really want.
Start Savvy walks you from idea to open, in ten steps across four movements. You'll define the problem you solve in one sentence, talk to ten real customers, work out your price floor and your runway, test a name properly, get the paperwork right, and build a brand that holds up on day one. It closes with a goal setting system built on the kaizen method, so a year's ambition breaks down into something you can actually do on a Tuesday.
Written for sole traders, side hustles and first time founders in Australia. No jargon, no fluff, no ten step funnel.
What's inside
41 pages, print ready A4, designed to be worked in
Ten steps, each with the thinking, what's worth knowing, the traps to avoid, and a worksheet
A price floor calculator that accounts for super, leave and the hours you can't bill
The GST bucket method and a runway calculation
Seven quick tests for a business name
A quiet touchpoints audit, for the small things clients notice
The kaizen goal ladder and the Friday fifteen review ritual
A decision log and a wins log
The one page Start Savvy snapshot
A first ninety days checklist
Instant digital download. Yours to keep, licensed for your own business.
General information only, not legal, tax or financial advice.