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Image 1 of 1
You don't need a new logo. You need a decision.
Most rebrands stall in the same place. Not at the design, but at the moment you have to say out loud what your business is now, who it is for, and what you are no longer willing to be. The design part is quick once that is settled.
The Brand Reset is the order we work in with Monarhk clients, written so you can run it yourself. Ten steps across four movements: work out what the business actually is, then how it sounds, then how it looks, then how you put it into the world without leaving anything half-changed.
Each step opens with a short piece of thinking, the things worth considering and the traps worth avoiding, then hands you a worksheet. Nothing here asks you to be a designer. It asks you to be honest, and then to write it down.
It ends in a creative brief. Two pages holding your positioning, audience, voice, visual direction, constraints and deliverables, ready to hand to a designer, a developer, or to direct the work yourself.
The ten steps
Pillar one, foundation
01 The brand audit
02 Purpose, vision and values
03 Audience and positioning
04 Competitor scan
Pillar two, voice
05 Brand personality and voice
Pillar three, visual
06 Visual direction
07 Colour strategy
08 Typography and logo
Pillar four, launch
09 Rollout and launch plan
10 The creative brief
Plus a final checklist covering strategy, voice, visual, legal and admin, rollout, and the ninety day review after launch.
Who it's for
Businesses that have outgrown the brand they started with. A name that no longer fits, a price point that has moved, a look that suited a smaller version of the business. It works just as well if you are starting from nothing, you will simply have less to audit.
How to use it
Every ruled line can be typed into on screen and saved, or printed and filled in by hand. One step per sitting, ten steps over two to three weeks, is a good pace. Answers written with a night in between tend to sharpen.
Format
Printable PDF, first edition 2026. Instant download. Licensed for the purchaser's own business, not for resale or redistribution. Non refundable once downloaded.
You don't need a new logo. You need a decision.
Most rebrands stall in the same place. Not at the design, but at the moment you have to say out loud what your business is now, who it is for, and what you are no longer willing to be. The design part is quick once that is settled.
The Brand Reset is the order we work in with Monarhk clients, written so you can run it yourself. Ten steps across four movements: work out what the business actually is, then how it sounds, then how it looks, then how you put it into the world without leaving anything half-changed.
Each step opens with a short piece of thinking, the things worth considering and the traps worth avoiding, then hands you a worksheet. Nothing here asks you to be a designer. It asks you to be honest, and then to write it down.
It ends in a creative brief. Two pages holding your positioning, audience, voice, visual direction, constraints and deliverables, ready to hand to a designer, a developer, or to direct the work yourself.
The ten steps
Pillar one, foundation
01 The brand audit
02 Purpose, vision and values
03 Audience and positioning
04 Competitor scan
Pillar two, voice
05 Brand personality and voice
Pillar three, visual
06 Visual direction
07 Colour strategy
08 Typography and logo
Pillar four, launch
09 Rollout and launch plan
10 The creative brief
Plus a final checklist covering strategy, voice, visual, legal and admin, rollout, and the ninety day review after launch.
Who it's for
Businesses that have outgrown the brand they started with. A name that no longer fits, a price point that has moved, a look that suited a smaller version of the business. It works just as well if you are starting from nothing, you will simply have less to audit.
How to use it
Every ruled line can be typed into on screen and saved, or printed and filled in by hand. One step per sitting, ten steps over two to three weeks, is a good pace. Answers written with a night in between tend to sharpen.
Format
Printable PDF, first edition 2026. Instant download. Licensed for the purchaser's own business, not for resale or redistribution. Non refundable once downloaded.